About UrbanGenie
15+ years of delivering premium home comfort solutions with certified expertise and unwavering commitment to excellence.
Built on Experience. Driven by Quality. Proudly Regina-Grown.
The Urban Genie was built the hard way — through years of hands-on trade experience, early mornings, and a commitment to doing every job right. Our founder, Asif Prasala, immigrated to Canada in 2011 and worked his way up from the ground floor, starting as a refrigeration apprentice at the Evraz steel plant, followed by nearly nine years of experience with Trane Canada.
In 2019, Asif earned his Journeyman Refrigeration & HVAC ticket along with a Domestic Gas certification, strengthening the technical expertise behind Urban Genie. What began as a side hustle in 2016 — built on reputation, hard work, and word of mouth — kept growing, and in 2024 Asif left his position at Trane to dedicate himself fully to the business.
Today we are a team of seven professionals serving Regina and surrounding communities, with experience across plumbing, heating, cooling, and refrigeration. From residential new builds to larger commercial projects, we help homeowners, builders, and businesses with dependable trade services and quality workmanship — family-run, Regina-grown, and built on trust.
Our Core Values
Customer First
Every decision we make starts with the customer. Your comfort and satisfaction drive everything we do.
Excellence
We never settle for good enough. Our standards are the highest in the industry, and we prove it every day.
Integrity
Transparent pricing, honest recommendations, and standing behind our work with comprehensive warranties.
Our Journey
The Journey Begins
Founder Asif Prasala immigrates to Canada and starts as a refrigeration apprentice at the Evraz steel plant.
The Side Hustle
The Urban Genie starts as a side hustle, built on reputation, hard work, and word of mouth.
Journeyman Certified
Asif earns his Journeyman Refrigeration & HVAC ticket along with a Domestic Gas certification, after nearly nine years with Trane Canada.
Going Full-Time
Asif leaves his position at Trane to dedicate himself fully to building The Urban Genie.
A Growing Regina Team
A team of seven professionals serving Regina and surrounding communities across plumbing, heating, cooling, and refrigeration.
Our Leadership Team
Meet the experts behind your home comfort.
Asif Prasala
Founder & CEO
Farhan Prasala
Operations Director
Robert Garcia
Lead Technician
Amanda Foster
Customer Relations
Years Experience
Projects Completed
Happy Clients
Expert Technicians
What Our Clients Say
Thousands of homeowners trust UrbanGenie for their comfort needs. Here's what they have to say.
“UrbanGenie transformed our home comfort completely. The team was professional, punctual, and their work quality is outstanding. Our energy bills dropped by 35% after the new system installation.”
Sarah Johnson
Homeowner
“Managing 50+ properties requires reliable HVAC partners. UrbanGenie has been our go-to for 5 years. Their response time and expertise are unmatched in the industry.”
Michael Chen
Property Manager
“The smart home integration they did for our office is incredible. Everything works seamlessly together, and the energy savings have been substantial. Highly recommend!”
Emily Rodriguez
Business Owner
“Emergency AC repair on the hottest day of the year - they were there within an hour. Professional, fair pricing, and the system has been running perfectly since. True lifesavers!”
David Thompson
Homeowner
“I recommend UrbanGenie to all my clients. They understand the importance of aesthetics alongside functionality. Their ductless systems are perfect for modern home designs.”
Lisa Park
Interior Designer
Ready to Transform Your Home Comfort?
Schedule your free consultation today and discover why thousands of homeowners trust UrbanGenie.